Southwest Airlines: Nuts About Online Communication

The public relations world has many parallels with the world of news. The two co-exist and are co-dependent on one another. In the current digital age, brands can mobilize to tell their own stories and reach more people than ever. Southwest Airlines does this on its award-winning blog, Nuts About Southwest.

In its current incarnation, Nuts About Southwest features daily stories, news, and real-time updates from the blog and @SouthwestAir Twitter account. This session will explore the evolution of Nuts About Southwest, and how Southwest utilizes Nuts to broadcast meaningful stories with a brand-focused message.